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Available for select freelance work

Hello, I'm Alejandro. I design and build digital products that blend UX, UI, and code—helping brands grow with experiences that truly connect.

Currently leading AI-assisted UX for agro platforms at Magoya, and running CHICHALABS on the side.

Trusted by the best

  • Mercado Libre
  • Climate FieldView
  • Coder House
  • IQVIA
  • Bayer
  • Magoya

Selected work

Things I've designed, built, and shipped.

12 Projects

Working with Alejandro is exciting, informative, and fun. We worked together to launch a new digital product in the marketplace. Alejandro joined the team and challenged us to create a better user experience. He demonstrated with his UX and UI designs how we can streamline our interface and create a much better software experience for our B2B customers. He pushed us to think and showed us how to make a better product.

Buddy, ScaleraMarketing Ops at Novartis

About

Designer. Builder. Rugby player.

Designer who codes, engineer who ships. I started out in visual design and kept following the work downstream — into research, into interfaces, and eventually into code — until I was building the platforms I used to only draw. I work end-to-end across UX, frontend and AI automation, which means I build the product rather than hand off a mockup.

Right now I lead AI-assisted UX design at Magoya, on agro platforms serving Bayer and Biome Makers, working remotely from Argentina for teams in the US and Spain. I built and maintain Foundry, an internal design system, and shipped an External Components Checker plugin for Figma in TypeScript to enforce component governance across products. In parallel I run CHICHALABS, my own studio, engineering web products for SMB clients and building AI automation — multi-agent content pipelines and Playwright-based scraping systems — and I teach UX/UI at Coderhouse.

Outside of design I play rugby, dig into new technology, and play video games. I've built more side projects than I can count — some are live, some rest in the project graveyard, and all of them shaped the way I think and make things.

Skills

Web Design
Figma
Storybook
Copywriting
Illustration
Graphic design
Front end

Experience

Where I've been building.

  1. Magoya

    AI Product Designer / UX Engineer

    2024 - Now

    Leading AI-assisted UX design for agro platforms serving Bayer and Biome Makers. Built and maintain Foundry, an internal design system, and shipped an External Components Checker Figma plugin in TypeScript to enforce component governance across products. Remote from Argentina for the US and Spain.

  2. Chichalabs

    Product Engineer & UX Educator

    2017 - Now

    Engineering and shipping web products for SMB clients across Argentina with React, Next.js, HTML/CSS/JS and PHP. Built AI-powered automation workflows, including multi-agent content pipelines (Researcher → Strategist → Writer) and Playwright-based data scraping systems.

  3. Coderhouse

    UX/UI Teacher

    2024 - Now

    Teaching UX/UI, walking students from research and wireframes through to a defensible, production-minded design.

  4. 340Best

    Lead UX Designer

    2023

    Led the end-to-end redesign of the Infopoint web app, applying design sprint methodology to ship a production-ready UX overhaul with consistent behaviour and visual language across the platform.

  5. IQVIA

    Product Designer

    2021 - 2023

    Built a web-based CMS platform for healthcare brands, working with cross-functional engineering teams on systems for storing, reusing and distributing content at scale.

  6. Mercadolibre

    Product Designer · Design Systems

    2019 - 2021

    Designed scalable design system components for marketing dashboards, keeping data-heavy interfaces consistent and visually coherent across Figma, Adobe XD and Tableau.

Stack

The tools I reach for.

01

Figma

UX/UI Design

02

Claude

Code & Design

03

ChatGPT

Code & Design

04

Gemini

Code & Design

05

Cursor

Code

06

React

Code

07

Storybook

Design Systems

08

Adobe suite

Graphic & Animation

09

Maze

User testing

Have a project idea in mind? Let's chat about how we can bring it to life!