Overview
FieldView is Bayer's digital agriculture platform that helps farmers and dealers make data-driven decisions.
In 2024, Bayer launched the Preceon™ program, a new generation of short corn hybrids designed to improve yield stability and simplify field management. These hybrids are 30% shorter than traditional corn — making them sturdier and less prone to lodging — more resistant to extreme weather, easier to manage since machinery and agronomists can access fields mid-season without damaging plants, and more efficient with nutrients and water.
The ambition was to integrate Preceon into FieldView, creating a seamless digital experience where growers, dealers, and Field Sales Representatives could enrol fields and validate eligibility, select recommended hybrids per geography, monitor planting and in-season growth and harvest compliance, and track incentives, discounts, and re-enrolment opportunities.
This project was a discovery and design initiative: we defined user journeys, flows, and prototypes to understand how Preceon could be embedded into FieldView. Although it was never developed, it laid the foundation for the official Preceon platform.
Role & Tools
Role & Tools
- UX/UI Designer
- Led discovery workshops with users and stakeholders
- Designed flows for growers, dealers, and FSRs
- Created lo-fi and hi-fi prototypes in Figma
- Aligned weekly with the client to validate concepts
Tools
- Figma & FigJam (flows, prototypes)
- Google Meet (weekly workshops with client)
- Slack (team collaboration)
Team
Core problem
The existing FieldView flows weren't designed to support Preceon. Users had to rely on multiple disconnected tools — Salesforce, SAP, Excel, emails — making it difficult to nominate and enrol growers, validate field eligibility for short corn, manage incentives and early-book discounts, and track program compliance.
This fragmentation created manual work, confusion, and data loss, especially for dealers and FSRs.
Constraints
- Preceon flows had to be embedded inside FieldView, not built as a standalone tool.
- Discovery phase only: no live testing, since the project wasn't developed.
- Tight timeline of one month, with weekly two-hour sessions with the client to validate concepts.
Solution
We proposed a Preceon module inside FieldView, covering the full program lifecycle.
- Grower nomination & enrolment: dealers and FSRs nominate growers and request FieldView account access, while an eligibility model validates fields on minimum acreage, location, and hybrid recommendations.
- Field enrolment & product selection: dealers enrol fields with Preceon hybrids, with overrides allowed for caution fields when justified.
- Order creation & incentives: dealers apply volume and early-book discounts, and orders are exported to their systems.
- In-season monitoring: planting and harvest compliance checks, notifications, and real-time updates for growers.
- Results & re-enrolment: growers and dealers review trial outcomes on yield and compliance, and the data feeds next season's enrolment.
Gallery
11 screens
Process
- 01
Discovery
Conducted interviews and workshops with growers, dealers, and FSRs, and built personas: John the Grower, Sarah the Dealer, and Mark the FSR.
- 02
User journeys
Mapped touchpoints across the agronomic cycle — nomination, planting, in-season, harvest, re-enrolment — identifying pains such as manual processes and lack of visibility, and opportunities like automation and notifications.
- 03
Flows & prototypes
Designed flows for growers, dealers, and FSRs covering eligibility, enrolment, product selection, and compliance, then built lo-fi and hi-fi prototypes in Figma.
- 04
Validation
Weekly two-hour workshops with Bayer to validate and refine concepts, aligning on final flows for nomination, enrolment, order creation, and reporting.
Results
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Shorter corn hybrids
0
Personas mapped
0
Lifecycle stages designed
- Defined a unified Preceon flow inside FieldView.
- Created personas and journeys for all stakeholders.
- Delivered validated prototypes ready for future development.
- Even though it was never built, the work became the foundation for the Preceon platform.
Conclusion
The FieldView–Preceon discovery project was a strategic design effort that clarified how Bayer could integrate its short corn program into its digital ecosystem.
It simplified grower enrolment and eligibility validation, enabled dealers and FSRs to manage campaigns in one place, and improved compliance tracking and visibility across the program.
Even though the project stopped at discovery, it established the UX base for the Preceon platform that followed.