Landing page & brand digital presence
Overview
Longevity Argentina is a health and wellness brand focused on longevity medicine and preventive health practices. They needed a landing page to establish their digital presence, communicate their value proposition to a health-conscious Argentine audience, and capture leads for their services. The project delivered a polished, brand-aligned web presence hosted on GoDaddy.
Role & Tools
Role & Tools
- UX Designer & Front-End Developer
- Led design, development, and deployment end-to-end
Tools
- GoDaddy (hosting & domain management)
- Figma (UX/UI design)
- HTML / CSS / JS (front-end development)
- Claude Code (AI-assisted development workflows)
Core problem
Longevity Argentina was operating without a dedicated web presence, relying on informal channels to communicate their offer. The brand needed a digital home that conveyed credibility, medical authority, and the aspirational nature of the longevity space — while being accessible and clear to their Argentine audience.
Constraints
- Brand in early stage: visual identity and messaging needed to be developed alongside the digital product.
- Health and wellness space: the design needed to strike the right balance between clinical credibility and approachable aesthetics.
- GoDaddy infrastructure: hosting constraints shaped technical decisions.
Solution
Designed and developed a landing page built around trust and clarity.
- Communicates Longevity Argentina's core value proposition and services clearly.
- Builds trust through a visual design language aligned with health, science, and wellness.
- Drives leads via consultation request forms and WhatsApp contact CTAs.
- Live and maintained on GoDaddy with a straightforward update workflow.
Process
- 01
Brand & messaging alignment
Worked with the Longevity Argentina team to define their positioning, key audience segments, and the messages that would resonate with health-conscious professionals seeking preventive medicine services.
- 02
UX & visual design
Designed the page in Figma with a visual language that communicates trust and expertise — clean layouts, a restrained colour palette, and typography that balances authority with accessibility.
- 03
Front-end development
Implemented the design in HTML, CSS, and JS, optimising for performance and mobile responsiveness, and keeping the tech stack lightweight to match the GoDaddy hosting environment.
- 04
Deployment & handoff
Deployed to GoDaddy, configured the domain, and delivered documentation for the client to manage basic content updates independently.
Results
- Launched a credible digital presence for a brand entering a competitive wellness market.
- Lead capture mechanisms — form plus WhatsApp CTA — integrated and functional from day one.
- Positive client feedback on the visual alignment with their brand vision.
- Established a foundation for future digital expansion as the brand grows.
Conclusion
A successful brand-first web project for a health startup entering the Argentine longevity medicine space.
Strong UX fundamentals and close collaboration with the client on messaging ensured the final product felt aligned with their vision while being practical to build and maintain within their constraints.