Preceon Discovery Project

Overview

FieldView is Bayer’s digital agriculture platform that helps farmers and dealers make data-driven decisions.

In 2024, Bayer launched the Preceon™ program, a new generation of short corn hybrids designed to improve yield stability and simplify field management. These hybrids are:

30% shorter than traditional corn, making them sturdier and less prone to lodging.
More resistant to extreme weather events.
Easier to manage, since machinery and agronomists can access fields during the season without damaging plants.
More efficient, optimizing the use of nutrients and water.

The ambition was to integrate Preceon into FieldView, creating a seamless digital experience where growers, dealers, and Field Sales Representatives (FSRs) could:

Enroll fields and validate eligibility.
Select recommended hybrids per geography.
Monitor planting, in-season growth, and harvest compliance.
Track incentives, discounts, and re-enrollment opportunities.

This project was a discovery and design initiative: we defined user journeys, flows, and prototypes to understand how Preceon could be embedded into FieldView. Although it was never developed, it laid the foundation for the official Preceon platform.

Role & Tools Used

Team

1 Agronomy Expert
1 PM
2 UX/UI Designers (including me)

My Role

UX/UI Designer
Led discovery workshops with users and stakeholders
Designed flows for growers, dealers, and FSRs
Created lo-fi and hi-fi prototypes in Figma
Aligned weekly with client to validate concepts

Tools

Figma & FigJam (flows, prototypes)
Google Meet (weekly workshops with client)
Slack (team collaboration)

📸 Image suggestion: Workflow diagram (Discovery → User Journeys → Prototypes → Validation).

Core Problem

The existing FieldView flows weren’t designed to support Preceon. Users had to rely on multiple disconnected tools (Salesforce, SAP, Excel, emails), making it difficult to:

Nominate and enroll growers.
Validate field eligibility for short corn.
Manage incentives and early-book discounts.
Track program compliance.

This fragmentation created manual work, confusion, and data loss, especially for dealers and FSRs.

Constraints

Needed to embed Preceon flows inside FieldView, not build a standalone tool.
Discovery phase only: no live testing, since the project wasn’t developed.
Tight timeline: 1 month with weekly 2h sessions with client to validate concepts.

Solution

We proposed a Preceon module inside FieldView, covering the full program lifecycle:

Grower nomination & enrollment
Field enrollment & product selection
Order creation & incentives
In-season monitoring
Results & re-enrollment

Process

1) Discovery

Conducted interviews and workshops with growers, dealers, and FSRs.
Built personas: John (Grower), Sarah (Dealer), Mark (FSR).

2) User Journeys

Mapped touchpoints across the agronomic cycle: nomination → planting → in-season → harvest → re-enrollment.
Identified pains (manual processes, lack of visibility) and opportunities (automation, notifications).

3) Flows & Prototypes

Designed flows for growers, dealers, and FSRs (eligibility, enrollment, product selection, compliance).
Built lo-fi and hi-fi prototypes in Figma.

4) Validation

Weekly 2h workshops with Bayer to validate and refine concepts.
Aligned on final flows for nomination, enrollment, order creation, and reporting.

Results

Defined a unified Preceon flow inside FieldView.
Created personas and journeys for all stakeholders.
Delivered validated prototypes ready for future development.
Even though it was never built, the work became the foundation for the Preceon platform.

Conclusion

The FieldView – Preceon Discovery project was a strategic design effort that clarified how Bayer could integrate its short corn program into its digital ecosystem.